AmericanExpressGBT
I worked with American Express Global Business Travel as a lead designer for over two years. American Express specializes in aiding businesses in scheduling and managing their global business travel. My primary role involved leading UX designers in ongoing collaboration with the Amex team to enhance their product and introduce new requested functionalities. Additionally, I managed their design system to ensure alignment with current industry standards and compatibility with their in-house React component system. Over the past few months, we not only earned Amex's trust in delivering the best possible experience but also created entirely new app designs and experiences for future implementation.
Scope
- UX Design
- UI Design
- Design System
Beginning with a thorough understanding of user personas and their goals, our process included mapping out the logical progression of tasks and actions users will undertake within the interface. This process involved defining entry points, pathways, decision points, and exits to ensure a coherent and intuitive experience. By visualizing the UI flow through wireframes, prototypes, or flowcharts, I could identify potential bottlenecks or confusion points early in the design process, allowing for iterative improvements. The ultimate goal was to create a fluid and intuitive user journey that anticipates user needs and facilitates efficient task completion, which was crucial for users that might use the app on the go.
Usability tests played a pivotal role in refining and enhancing Amex user experiences. Through systematic evaluation methodologies, such as user testing sessions and heuristic evaluations, I was able gathered valuable insights into how users interact with products or services. By analyzing user behaviours, feedback, and task completion rates, I could iteratively improve interface designs, ultimately leading to more intuitive and user-friendly experiences. I worked closely with researchers, actively collaborating in performing these tests so we could assess the best possible solutions for given problems.
Creating a new design system and maintaining it was a crucial step for Amex team. We were tasked to completely rethink the existing design structure, focusing on consistency and coherence across all product touch points, ensuring a seamless user experience. Regular upkeep involved updating guidelines, refining components, and aligning with evolving trends. We created a system that is not only easy to use, but also provides clear rules for creating, maintaining and updating its components and enhances brand recognition.
