Brevy

Brevy is a newly introduced canned vodka soda beverage by Brewsters, recently launched into the market. The objective was to develop a dynamic and invigorating website to promote the product effectively. This project was particularly engaging as it allowed me not only to design and animate its elements but also to collaborate within the team developing it.

Scope

  • UX/UI Design
  • Development
  • Animation
    image of three cans of brevy

    In the ever-growing world of canned cocktails, the challenge lay in creating a brand that could rise above the noise and capture the attention of discerning and adventurous consumers. The aim was to establish a brand identity that would not just be recognizable but also evoke a sense of curiosity and delight. In this competitive landscape, it was essential to create a strong visual and narrative identity for the canned cocktail that would pique the interest of potential consumers.

    mockup of two brevy designs

    In response to this challenge, we conceptualized and brought to life “Brevy” – a name that cleverly combines “Bevy” and “Brew.” Brevy’s branding journey embarked with captivating can packaging that skillfully accentuates the vibrant fruit flavors within. Each flavor variant received its own distinct and intriguing backstory, thoughtfully crafted in Brevy’s whimsical and playful tone. This unique storytelling approach was further extended to the creation of Brevy’s website and engaging social media channels. The website became a hub of information and entertainment, where consumers could not only explore Brevy’s products but also delve into the enchanting tales behind each flavor.

    image of a section from a website

    The response to Brevy was nothing short of extraordinary. Brevy’s success story was not just about crafting a unique brand but also about delivering an exceptional product that resonated with consumers, making it a must-have in the realm of ready-to-enjoy canned cocktails

    mockup showcasing the brevy website
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