EraStyleLoft
Designing a fashion ecommerce website from the perspective of a UX/UI designer presents a unique set of challenges and creative opportunities. Understanding the target audience's tastes, preferences, and shopping behaviors is paramount to crafting a visually stunning and user-friendly experience. Balancing the allure of high-fashion aesthetics with the need for intuitive navigation and efficient product discovery is a delicate dance. Ensuring that the website is not only visually appealing but also functional across various devices and screen sizes requires meticulous attention to detail and extensive testing. Incorporating features such as visual search, size guides, and outfit inspiration sections can enhance the user journey and encourage exploration. Moreover, integrating social proof elements like user-generated content and customer reviews can build trust and credibility, fostering repeat purchases and brand loyalty. Despite the challenges, the results of a well-executed fashion ecommerce website design can be incredibly rewarding. The redesigned website increased engagement, higher conversion rates, and positive brand perception.
Scope
- Ecommerce
- UX/UI Design
Primary goal for this project was facilitating smooth online shopping with a minimalist design. Solutions we applied resulted in greatly boosted brand awareness, engagement, and sales. Integrating inventory feeds with Google and Instagram Shopping resulted in over 200% user growth in the first month.
On the digital marketing front, Era Style Loft achieved a remarkable 784% ROAS and contributed more than 25% of online sales by month six. Their average ROAS after the first year exceeded the industry benchmark at 600%.
